Logotype & Visual Identity
Merit award: Hiiibrand Awards 2012
Bifora is luxury apartment within the walls of 500-year-old Gothic Palace in the historic centre of Hvar, on Croatia’s Dalmatian coast. The brief was to create an engaging brand identity that would capture the spirit of the place, and reveal its qualities to visitors interested in renting a property of this unique character. The concept draws upon the bi-partite ‘Bifora’ mullioned windows, which are so integral to the architectural language of the place. The consultation dialogue delivered a unified suite of branded elements, including naming the development, production of letterhead, business card, and logo design. An engaging feature of the response to the client's needs was to produce a special visitors book, which encourages young and old to share their experience through words and pictures.
This process of engagement,through the words and impressions of the visitors, sparked further ideas around architectural visualisation, bringing people into the room, remotely via the web portal. Thus opening a unique window and selling point to the world.
Role: Creative / Art director, Graphic Designer, Artworker
Client: Natalija Martinčević
Year: 2012
Željka Županić
