Visual Identity for a performance
I worked on this project while working as an art director in Labaratorium design studio.
Creative directors: I. Vučić, O. Franković,
Art director: I. Vučić, Ž. Županić
Designer: Ž. Županić
The two classics; Mann's opera and Purcell's novel are put on stage as the one performance. They were played on two different stages at the same time with the same actors. You as a watcher were able to see only one show at the time. The question was, how can we communicate two different shows as the one performance? That is how stereo monochrome image come to mind. After that was easy we gave one show red color and another cyan color. The two Croatian famous actors took major roll in each of the shows so we were asked to put their Portraits on the cover of the catalogue and all ads. We put the one from red show in red and another in cyan, we used that logic inside all materials to communicate two shows separately in one catalogue. The cover of the catalogue had a red or blue filter over it to be used for reading text or placing over photographs to see pictures from show you were watching.
Client: of the Laboratorium design studio Theatar &TD