Logotype & Visual Identity
The brief was to develop a logotype and visual identity for Flywheel, a young and innovative USA based company. The brand identity integrates the F (Fly) and W (Wheel) letters to construct a cloud form, which represents their IT business, its cloud-based infrastructure and the collaborative relationship’s which are supported through it.Connecting people, and collaboration is the kernel of the idea around this researchers data platform. Cloud-based and scalable, this enables the highly effective data and algorithm sharing, between scientific research groups worldwide.
"The Flywheel Scientific Data Management tool can move us into a new generation — to draw much more value and insight from our data by bringing us together. It’s for the shareable age. It will make us extract much more value out of the hard work that we’re doing now in our own separate labs."
BRIAN A. WANDELL, Professor at Stanford University
Role: Art director, Graphic Designer
Client: The New Normal / USA