Visual Identity of an International Conference
I worked on this project while working as an art director in Labaratorium design studio.
Creative directors: I. Vučić, O. Franković,
Art director: I. Vučić, Ž. Županić
Designers: Ž. Županić
Logo design: Ana Pernar
Visual identity for 15. Performance Studies International Conference which took place in Zagreb in 2009. The theme of PSI15 was MISPERFORMANCE: Misfiring, Misfitting, Misreading. Misfiring, misfitting, misreading: it is all about the prefix. Misnaming, mistaking, misrecognition – the prefix mis- is always amiss: moreover, it is determined by what follows. There is no misnaming without naming, no misrecognition without proper recognition. So we tried to MISDESIGN the catalogue and played with leading, kerning and making real typographic and grammatical errors. made in Laboratorium design studio.
Client: Of Laboratorium design studio / PSI 15